The Lego Movie 21/06/18 Poster Campaign LO: To explain the effectiveness of the campaign; to analyse using uses and gratification theory Lego Movie They have released over 20 teaser posters on their character so this would create and secondary audience. The secondary audience are adults because the posters have the characters from over films to memorise the old films to attract them.\ In the lego movie the gender stereotypes are in reverse because the woman int this are the dominant muscular person and the male is the more weak . 10 Mark essay Question The Lego Movie uses stereotypes but in a different way because it uses it in reverse because you see Emmet and Wyldstyle are the opposite to the stereotypical male and woman because the woman are shown as a weak harmless person unlike the male are the muscular .
Information Entertainment 🙉 Social Surveillance In 1973 Blumer and katz came developed 'The uses and Gratification Theory ' argued audience consume media text for one or more of the four reasons. What is News? News = Facts / Information But Because the 'News' you see on TV, online + in newspapers it allows a product that has to sell to a target audience it can also be entertaining + this may just distract from facts. What is Fake News? Fake news can be based on a true idea, or half-truths, but ultimately it is fake / untrue and has been released to influence opinion or annoying people.
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