The Lego Movie : Revision

The Lego Movie 

 20/06/18

LO: -To use Intertextuality in The Lego Movie
       -To include how The Lego Movie is marketed
       -To use and explain Postmodernism 




     The term Intertextuality refers to the process of creating references to any kind of media text via another media text. In other words Intertextuality essentially means for a type of media(film,television,music etc) to pay homage to another media text. One way that The Lego Movie shows intertextuality is by when it starts it shows a main city with domain characters in just ordinary people doing the same routine. The way we find out about the main character is all the other builders leave apart from Emmet showing that he is different ( the maim character ). 

The main theme of the movie is to give feel that everybody should be treated equally and not hate people. Also shows that you should not judge people on surface level. And finally also shows that you don't have to be a stereotypical hero to be a hero. Just use your imagination. 

The Lego Movie has character to fit a certain style such as ( Emmet=Hero, Wyldestyle=Helper etc)
There some links to other D.C characters in the movie such as Batman,Superman and Dumbledore and other characters in different movies.

The term Postmodernism is a film that is a abstract and reminds the audience in a humorous way that the movie isn't real.The Lego Movie is Postmodernism by changing from fantasy to fantasy . 

The Lego Movie exploits a range of platforms like collaborating with McDonalds and making cups with them to advertise this, with individual characters on each cup. Also, they used social media to advertise their film and made adverts that came up before videos. One of the main advertising things they did was collaborate with different brands and used lego to advertise their brand on the TV. All of the got it a lot of views and made people want to go and watch it. They also made their movie poster and put it places where it would have been seen a lot.