Lego Movie TV Ad

What are the building blocks of success?

What did Lego do right?

Company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie.

How has it laid the foundations for future success? 

The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years.

How has it got heart?

They do it to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories .

How is it all about ‘you’?

We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.

How does it show that it knows its audience?

The Lego Movie has a very clear idea of who it’s speaking toFilm critics laud this movie’s ability to offer ‘something for everyone’, with a healthy dose of slapstick for the kids, cultural savvy for the teens, and scathing yet hilarious social commentary for the grown-ups. In other words, it’s nailed its content pillars.

300 WORDS Explaining the marketing of The Lego Movie.

A brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.

Company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie.

The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years.

On the other hand, We mentioned above the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger. They do it to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories .

Finally The Lego Movie has a very clear idea of who it’s speaking to Film critics laud this movie’s ability to offer ‘something for everyone’, with a healthy dose of slapstick for the kids, cultural savvy for the teens, and scathing yet hilarious social commentary for the grown-ups. In other words, it’s nailed its content pillars.