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The Lego Movie : Poster Campaign
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The Lego Movie 21/06/18 Poster Campaign LO: To explain the effectiveness of the campaign; to analyse using uses and gratification theory Lego Movie They have released over 20 teaser posters on their character so this would create and secondary audience. The secondary audience are adults because the posters have the characters from over films to memorise the old films to attract them.\ In the lego movie the gender stereotypes are in reverse because the woman int this are the dominant muscular person and the male is the more weak . 10 Mark essay Question The Lego Movie uses stereotypes but in a different way because it uses it in reverse because you see Emmet and Wyldstyle are the opposite to the stereotypical male and woman because the woman are shown as a weak harmless person unlike the male are the muscular .
Homework:The Lego Movie
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HOMEWORK 1 The British Board of Film Classification (BBFC) =Film The Office of Communications, c ommonly known as Ofcom = Radio and TV The Advertising Standards Authority (ASA) =Advertising Independent Press Standards Organisation (IPSO) =Newspaper and magazines Pan European Game Information (PEGI) =Video games Postmodernism challenges genre convocation : night be a mixture a variety of genres of typical character roles. Pastiche: imitates other texts humorous take ono society/culture. Hyper-reality makes the audience aware that they are watching a movie. The Lego Movie is Postmodernism by changing from fantasy to fantasy . HOMEWORK 3 why was The Lego Movie TV marketing so successful? A brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products. Company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a gen