What are the building blocks of success? What did Lego do right? Company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. How has it laid the foundations for future success? The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. How has it got heart? They do it to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories . How is it all about ‘you’? We mentioned above the core theme of the movie: the difference between those who create and those ...