Ben Prideaux3

The Lego Movie 21/06/18 Poster Campaign LO: To explain the effectiveness of the campaign; to analyse using uses and gratification theory Lego Movie  They have released over 20 teaser posters on their character so this would create and secondary audience. The secondary audience are adults because the posters have the characters from over films to memorise the old films to attract them.\ In the lego movie the gender stereotypes are in reverse because the woman int this are the dominant muscular person and the male is the more weak . 10 Mark essay Question The Lego Movie uses stereotypes but in a different way because it uses it in reverse because you see Emmet and Wyldstyle are the opposite to the stereotypical male and woman because the woman are shown as a weak harmless person unlike the male are the muscular .

HOMEWORK 1 The British Board of Film Classification (BBFC) =Film The Office of Communications, c ommonly known as Ofcom = Radio and TV The Advertising Standards Authority (ASA) =Advertising Independent Press Standards Organisation (IPSO) =Newspaper and magazines Pan European Game Information (PEGI) =Video games Postmodernism challenges genre convocation : night be a mixture a variety of genres of typical character roles. Pastiche: imitates other texts humorous take ono society/culture. Hyper-reality makes the audience aware that they are watching a movie. The Lego Movie is Postmodernism by changing from fantasy to fantasy .  HOMEWORK 3 why was The Lego Movie TV marketing so successful? A brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products. Company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a gen

Music Industry genres  1. Rap 2. R and B 3.Hip Hop 4. Country 5. Pop 6. Classical 7.Funk

Photography Challenge #2 Lo: To experiment with macro photography  Macro definiton 

Media Mock Revision DIRT  05/07/18 Q7: This will lead to more profit for the company Q8:Blamer and Katz argued that are many uses and gratification that audiences gain from their media and successful personal identity social integration and entertainment. Video games offer entertainment . The Lego Movie like most games allows the players to enter a frictional world that means they can escape from their everyday life.   Q9: The poster campaign for the lego movie follows the genre codes and convections of the film . the main popster with several cats members contains a tagline .the story of a nobody who saved ever yone - that sums up the appeal of the film . in this case the appeal is the audience can follow an ordinary hero who is like them and watch him triumph 

Gratification and Uses  28/06/18  Blamer and Katz researched how and why people select certain media products over other  They came up with four main uses  - Identity -Relationship -Personal Information -Entertainment

Photography Challenge 1 25/06/18 Lo: To experiment with perspective and composition      

The Lego Movie   20/06/18 LO: -To use Intertextuality in The Lego Movie         -To include how The Lego Movie is marketed         -To use and explain Postmodernism        The term Intertextuality refers to the process of creating references to any kind of media text via another media text. In other words Intertextuality essentially means for a type of media(film,television,music etc) to pay homage to another media text. One way that The  Lego Movie shows intertextuality is by when it starts it shows a main city with domain characters in just ordinary people doing the same routine. The way we find out about the main character is all the other builders leave apart from Emmet showing that he is different ( the maim character ).  The main theme of the movie is to give feel that everybody should be treated equally and not hate people. Also shows that you should not judge people on surface level. And finally also shows that you don't have to be a stereotypical hero

The lego Movie : Video Game  14/06/18 LO: To explain how vertical integration benefits companies; to analyse using uses and gratification theory  5 Examples of the films/video games releases Super Mario Bros Frozen Barbie Harry Potter Moshi Monster -Making money ( profit maximised ). For Example more and more people will tell others how good they game is . -Familiarity.  -Extends the pleasure of the film. -The promotes the film, the film the game.

11/06/18                                             Skill Development Photoshop LO: To explore and develop creative techniques in photoshop  Colour Popping Gradual Fade  Liquid y 

What are the building blocks of success? What did Lego do right? Company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. How has it laid the foundations for future success?  The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. How has it got heart? They do it to laugh, to cry, to get angry, sad and to experience the millions of shades of emotion that lie in between these broad categories . How is it all about ‘you’? We mentioned above the core theme of the movie: the difference between those who create and those who build,